Pardot’s Prospect Insight model provides a “Marketing Pipeline” where leads can be scored, graded and nurtured until they are deemed “Sales Ready.” Sales Ready leads are then passed on to the “Sales Pipeline” as a lead, giving your CRM team a prospect that will respond well to a sales call.
Prospect Insight is a comprehensive Web marketing tool, providing an automated suite for businesses to deploy and track ROI for Web marketing projects. Project Insight provides easy-to-use features that help you get the most from the internet and boost ROI.

Prospect Insight features include:

  • Prospect Tracking
  • Automated Prospect Grading / Scoring
  • Anonymous Visitor Capture
  • Landing Page Generator
  • Drip Marketing
  • Automatic Prospect Alerts
  • Campaign Tracking and Reporting
  • Two-way NetSuite integration
Prospect Tracking
Prospect Insight provides detailed information about your prospects, tracking who visits your website with a thorough view of data like search terms, page views and emails opened.
Prospect Grading and Scoring
Prospect Insight lets you prioritize your “hottest prospects” with a scoring and grading system that shows which prospects are Sales Ready. This ensures your CRM team is working with true leads. You customize the profile for your “ideal customer” and Prospect Scoring and Grading shows how well that prospect fits with your company.
Anonymous Visitor Capture
When a new visitor interacts with your website, that visitor is “cookied” and tracked through Prospect Insight’s Anonymous Visitor Capture feature. The IP address of the host is identified and Prospect Insight uses a dual look-up to determine the owner of the domain name, establishing a new potential prospect.
Landing Page Generator with Dynamic Forms
Prospect Insight lets you build custom landing pages using a drag-and-drop builder. This eliminates IT assistance and creates an automated space to create profiling data over time. The Landing Page Generator also features an email validation tool and lets you capture data from a prospect even if a form is terminated before submission.
Drip Marketing
Drip Marketing provides your sales team with a set schedule of personalized emails to send to prospects in the Marketing Pipeline. This keeps a steady line of visibility and communication until the prospect is forwarded to your CRM. Sales can monitor sent messages to prospects and review the responses to each message.
Automatic Prospect Alerts
Pardot’s LeadDeck application provides real-time intelligence to which prospects and companies are visiting your website. Pardot provides a report through email of assigned prospects that have been active the previous day, indicating what messages the prospect engaged and the specific pages the prospect visited.
Campaign Tracking and Reporting
Each prospect is tracked through the initial method they entered the Prospect Insight system and is automatically assigned to a campaign related to the point of entry. A Campaign Report Summary groups information such as visitors, conversations, open rates, click-through rates and Web search results. All of this data can be exported for advanced analysis.
2-Way Integration
All marketing touch points for leads and contact records are displayed on, providing a seamless, bi-directional exchange of marketing and sales information.
See for yourself why more than 600 organizations in more than 20 countries rely on Pardot for their marketing automation and lead management needs.
Click here to watch the demo video.